Persuasive Powerhouse

JANUARY 11, 2011

Have you realized,” a friend pointed out to me, “that yours may be the first novel in the history of fiction to have a PR person as a hero?” So I started thinking: Why shouldn’t a PR guy be the hero of a novel? In the real world, sadly, some organizations use PR as a smokescreen. Well … no, actually.

PR 214

PR Leadership Public Relations Greenleaf 214

N2Growth Blog

AUGUST 9, 2010

Even the most savvy CEO may have blind spots in his or her skill sets, core competencies, or voids in the org chart which can also cause blind spots. Moving on…Believe it or not, CEO is not always synonymous with all knowing business guru.

Blog 305

Blog Brand Depreciation CEO 305

Mills Scofield

FEBRUARY 8, 2013

Cause marketing, she said, was going in a new direction: Leveraging core competencies to make a positive difference in the community, on employees and the bottom line. My research led me to the Canadian offices of Edelman, the PR firm, and The Little Give. This got me thinking: What would a program like this look like at Geneca?

Ryan 130

Ryan PR Project B2B 130

Steve Farber

MAY 24, 2017

Elise Mitchell , CEO of Dentsu Aegis PR Network and Mitchell Communications . Elise built a PR company from scratch in the Middle-of-Nowhere, Arkansas, and turned it into the jewel of her industry. Follower her Twitter feed @tashaeurich and pre-order her new book on self-awareness.

Rogers 61

Rogers PR Open-book Core Competence 61

Steve Farber

MAY 24, 2017

Elise Mitchell , CEO of Dentsu Aegis PR Network and Mitchell Communications . Elise built a PR company from scratch in the Middle-of-Nowhere, Arkansas, and turned it into the jewel of her industry. Follower her Twitter feed @tashaeurich and pre-order her new book on self-awareness.

Rogers 40

Rogers PR Open-book Core Competence 40

Harvard Business Review

JUNE 7, 2012

How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer? Have we engaged our references and advocates in long-term relationships? You need an organized program, with a strategic approach.

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

JUNE 7, 2012

How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer? Have we engaged our references and advocates in long-term relationships? You need an organized program, with a strategic approach.

Reference 12

Reference Tips Media Case Study 12