Strategy Driven
MARCH 29, 2012
Time and again, companies fail, in part, because of the financial burden and managerial distraction of serving customers outside of the organization’s core competencies. You just finished reading Marketing and Sales - Some Sales Are Simply Not Worth Making ! Book value is not guaranteed. Consider leaving a comment!
Strategy Driven
DECEMBER 3, 2010
’ As I began to read marketing materials, it was clear I needed to create a multitude of product and service which seemed close to impossible. For example, blog grows into an article; many articles and newsletters will turn into a book. These two words are ‘ repurpose ‘ and ‘ leverage.’
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Steve Farber
MAY 24, 2017
It seems like everyone wants to be known as a thought leader, but there are no real criteria for who can stick that label on their marketing materials. Sign up for her newsletters and follow her on Twitter @BreneBrown. So what is a real thought leader? Her books are bestsellers, and her TedTalks have been viewed millions of times.
Steve Farber
MAY 24, 2017
It seems like everyone wants to be known as a thought leader, but there are no real criteria for who can stick that label on their marketing materials. Sign up for her newsletters and follow her on Twitter @BreneBrown. So what is a real thought leader? Her books are bestsellers, and her TedTalks have been viewed millions of times.
Strategy Driven
MARCH 11, 2011
Core Business. Enron (like many other companies) got into areas beyond their core competencies. In their marketing, accounting and auditing firms claim to be full-service business advisors, in order to get business. They got into business ventures on whims or for flashy reasons, utilizing concepts that were untried.
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