Harvard Business Review
FEBRUARY 7, 2018
Purchase brands try to shape what people think about the brand along the path to purchase; usage brands influence how people experience the brand at every touchpoint. Usage brands, by contrast, elevate customer service and loyalty from resource-starved cost-centers to key drivers of growth and profitability.
Harvard Business Review
SEPTEMBER 8, 2017
Over the last decade, most companies’ digital agendas have focused largely on technology — moving to cloud-based software, modernizing IT infrastructures, adding digital channels, and digitizing business processes. Down: CMOs lose influence and authority. CMOs can find themselves on a downward path for a variety of reasons.
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HR Digest
JANUARY 5, 2022
Bosch firmly believes that research is not an end in itself – a never-ending race to develop new technologies – but rather something that makes a tangible contribution to improving the quality of people’s lives. Our BRGs are voluntary and are typically developed by associates who want to drive and influence our workplace culture.
Harvard Business Review
FEBRUARY 8, 2018
Theories and practices of management often spring from the opportunities created by new technologies. Client-server technology begat enterprise resource planning systems, and the consequent system-wide visibility that was required for what we call business process management (BPM). How it effects product design and customer experience.
LDRLB
NOVEMBER 12, 2012
HR is an enigmatic profession, as the authors write, “the sad reality is—even in today’s enlightened age of recognizing the value of people to the business—too many top executives still view HR as a non-strategic cost center instead of a core, profit-contributing function.” I was provided with an advance copy of this report to review.
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