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How Can You Manage Your Small Business Finances More Effectively Using Loans?

Strategy Driven

Also like other types of loans, a business owner’s credit rating can be a deciding factor in whether a loan is approved or not, and it impacts the interest rate of any loan as well. Much like any other loans, they come with interest to pay, and there is also variable loan vs fixed to consider.

Finance 94
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AskObama Is a Meaningless Marketing Stunt

Harvard Business Review

I mean "bestow fortune upon", because the super-rich have actually, while most people have gotten poorer, gotten richer during this great crisis) — headed off to hurriedly, nervously confer with their skinny-jeaned, sunglass-wearing, spiky-haired marketing droids. If you want loyalty, you need engagement. Get yours now!)

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Using Digital Exhaust to Improve Sales

Harvard Business Review

For example, Lattice Engines’ analytics software pulls data from third-party vendors and independent websites including information about firms’ regulatory and compliance activities, changes in credit rating, financial performance, job posting trends and firm-related social media traffic.

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Use Big Data to Create Value for Customers, Not Just Target Them

Harvard Business Review

Big data holds out big promises for marketing. Notably, it pledges to answer two of the most vexing questions that have stymied marketers since they started selling: 1) who buys what when and at what price? Measuring Marketing Insights. and 2) can we link what consumers hear, read, and view to what they buy and consume?

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Incremental Fixes Won’t Save the U.S. Health Care System

Harvard Business Review

These were intended to drive change in the market. It tallies a net promoter score (a measure of customer satisfaction and loyalty) of 88; the national average for primary care providers is 3. The challenge now is creating enough incentives and pressure to move the bulk of the market. Create discomfort and outsized rewards.