Chart Your Course

AUGUST 14, 2012

According to their human resource department, it is harder to get a job at Zappos than to be accepted at Harvard Business School. The Zappos vision statement is, “Delivering happiness to our customers, vendors and employees.” 9) Customer and market focus. Happy employees make your customers happy.

Newsletter 165

Newsletter Insurance Class Workshop 165

Harvard Business Review

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI 8

ROI Marketing Marketing Mix Cost of Capital 8

Harvard Business Review

OCTOBER 10, 2011

A recent study by Aon Hewitt , for example, found that companies with high levels of engagement outperformed the stock market in 2010. At most companies, the human resources department "owns" and measures engagement. This approach is just like the way most companies used to deal with customers.

Tactics 14

Tactics Customer Loyalty Survey Loyalty 14

Harvard Business Review

AUGUST 15, 2016

The linked system consisted of two short surveys — one sent to employees and the other to customers — right after a transaction. Many companies love customer feedback, but only a handful have devoted as much energy to employee feedback systems. Measuring Marketing Insights. Insight Center. Turning data into action.

Survey 8

Survey Retail System Automotive 8

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. Some are chief customer officers, chief experience officers, chief client officers, or chief digital officers. Clear, meaningful insight into the market and the consumer decision journey is job one for today’s CMO.

P&L 8

P&L Banking Marketing Call Center 8

Eric Jacobson

AUGUST 8, 2018

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. All aspects of business have been affected from technology to human resources to marketing.

Brand 50

Brand Tips Media Customer Loyalty 50