The Horizons Tracker

AUGUST 26, 2019

The researchers examine four key performance indicators to assess the impact of wellbeing investment: customer loyalty, employee productivity, profitability, and employee turnover. Staff were also found to be significantly more productive, with all of this resulting in higher profitability levels.

ROI 71

ROI Customer Loyalty Loyalty Maturity 71

Strategy Driven

OCTOBER 1, 2012

I recently had a WOW experience that completely coincides with your philosophy on customer loyalty versus satisfaction. Amazon’s actions breed return on proactive, memorable service – the WOW factor, social response, and customer word of mouth. They’re still in the Stone Age measuring ‘ROI.’ Quality and value.

Loyalty 50

Loyalty Marketing Customer Loyalty ROI 50

The Horizons Tracker

AUGUST 18, 2019

The researchers examine four key performance indicators to assess the impact of wellbeing investment: customer loyalty, employee productivity, profitability, and employee turnover.

Customer Loyalty 66

Customer Loyalty Education Loyalty ROI 66

Harvard Business Review

DECEMBER 14, 2011

To better understand the ROI, my company, Burson-Marsteller, teamed up with the Great Place to Work Institute to ask senior executives from top-ranked companies about the value of a positive work environment. In a world where competition for talent is global, star performers seek companies with values that mirror their own.

Company 17

Company Heskett Ryan Audience 17

Harvard Business Review

AUGUST 5, 2014

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. CMOs need to show the ROI of every pound spent on marketing and how it delivers against the bottom line.”. That bottom line sensibility is crucial.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

APRIL 20, 2016

In the B2C world, it is about sales and customer loyalty: not just getting your customer to click and buy, but getting them so worked up about your product that they’ll never so much as think about buying from your competitor instead. How can we reclaim the Internet from this dreck?

Cost 8

Cost Marketing Content Media 8