Harvard Business Review

JULY 25, 2017

Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Marketing ROI is exactly what it sounds like: a way of measuring the return on investment from the amount a company spends on marketing. Marketing ROI is a straightforward return-on-investment calculation.

ROI 8

ROI Marketing Marketing Mix Short-term 8

Strategy Driven

MAY 8, 2011

Learn how to utilize social media to increase customer loyalty. How can you harness the total power of social media with Return-on-Investment (ROI) metrics that satisfy your CEO? Solutions,&# “Harvest Social Knowledge for Customer Service,&# and learn how “Social CRM Turns Customers into Competitive Advantage.&#.

Media 50

Media White Paper Power Resources 50

Strategy Driven

APRIL 29, 2013

increase their interactive marketing ROI. And stop using dead sales words like ‘ROI,’ and ‘helps organizations.’ I would like to connect about a potential partnership to help Buy Gitomer, Inc. This is a typical self-serving (and deleted) message. Why not give me a tip, and ask if I’d like more like it?

ROI 50

ROI Customer Loyalty Media Seminar 50

Strategy Driven

APRIL 2, 2012

Luckily in sales, ROI is the easiest part. Here’s an ROI reality: subtract last month’s sales from this month’s sales, and this month last year from this month’s sales and compare the results. And cost is a weak argument at best as the competition heats up their recruiting and training efforts. Reprinted with permission from Jeffrey H.

Education 50

Education Training ROI Loyalty 50

Strategy Driven

JUNE 24, 2013

Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES! Measuring the ROI of social media? Gitomer and Buy Gitomer.

Media 70

Media Seminar Follow-up Customer Loyalty 70

Strategy Driven

JUNE 17, 2013

Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES! Relate Articles: Measuring the ROI of social media?

Media 50

Media How To Brand Customer Loyalty 50

Strategy Driven

MAY 19, 2014

Often erroneously referred to as ROI, it’s what happens after the customer takes possession, and what they’re hoping to achieve as a result of it. You may think what happens after ownership and expected outcomes have little or nothing to do with the decision maker. And you would be totally, completely incorrect.

Customer Loyalty 51

Customer Loyalty Follow-up Competitive Advantage ROI 51

Strategy Driven

JULY 1, 2013

Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES! Measuring the ROI of social media? Gitomer and Buy Gitomer.

Media 50

Media Seminar Follow-up Customer Loyalty 50

Harvard Business Review

DECEMBER 24, 2013

For example, at Caesars Entertainment — an early and continuing user of analytics in its business — the initial focus was on analytics for customer loyalty and service. CEO Gary Loveman noted that he knew that Caesars (then Harrah’s) had low levels of customer loyalty across its nationwide network of casinos.

Customer Loyalty 13

Customer Loyalty Loyalty Early Adopters Information Technology 13

Harvard Business Review

FEBRUARY 19, 2016

In short, these two studies suggest that effective digital recognition programs can help scale organic praise, have a high ROI, and lead to significantly higher levels of employee performance and engagement, as well as increased customer loyalty, as measured by net promoter scores. And those numbers are actually conservative.

ROI 8

ROI Customer Loyalty Loyalty Short-term 8

Harvard Business Review

DECEMBER 14, 2011

To better understand the ROI, my company, Burson-Marsteller, teamed up with the Great Place to Work Institute to ask senior executives from top-ranked companies about the value of a positive work environment. In a world where competition for talent is global, star performers seek companies with values that mirror their own.

Company 17

Company Heskett Ryan Audience 17

Strategy Driven

FEBRUARY 9, 2015

‘Return on Investment’ (ROI) in business is predicated on the ability of the company to deliver as promised in product, profit, and its accompanying service. It’s amazing to me that everyone measures ROI to the penny, and no one measures ROS (return on service) at all. A HUGE part of re-order consideration.

ROI 50

ROI Customer Loyalty Airlines Loyalty 50

Harvard Business Review

MARCH 31, 2016

There are generally two answers: return on investment (ROI) and value of investment (VOI). ROI in this context is generally limited to examining the tangible benefits of a program, such as a reduction in medical costs or absenteeism. In our view, ROI in isolation fails to capture the full benefit of workplace health promotion.

Planning 8

Planning Incentives ROI Long-term 8

Harvard Business Review

OCTOBER 26, 2012

Research shows that personalization can deliver five to eight times the ROI on marketing spend and lift sales 10% or more. Here are four keys to tracking today's multichannel customers. Many companies assign unique customer IDs but lack a systematic way to enrich them to form an integrated view of the channel-surfing customer.

Retail 11

Retail Loyalty Customer Loyalty ROI 11

Strategy Driven

NOVEMBER 8, 2010

Social media and community collaboration bring many benefits, including brand-building, customer loyalty and retention, cost reductions, improved productivity, and revenue growth. Pitfall #7: Neglecting employees, partners, investors, or customers when building your Social Nation.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

APRIL 20, 2016

In the B2C world, it is about sales and customer loyalty: not just getting your customer to click and buy, but getting them so worked up about your product that they’ll never so much as think about buying from your competitor instead.

Cost 8

Cost Marketing Content Media 8

Harvard Business Review

AUGUST 5, 2014

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. CMOs need to show the ROI of every pound spent on marketing and how it delivers against the bottom line.”. That bottom line sensibility is crucial.

P&L 10

P&L Banking Marketing Call Center 10

Strategy Driven

JUNE 29, 2015

I try to have at least 100 breakfast appointments a year - at a total cost of under $500 dollars - and a total ROI of - well, let’s just say, priceless. Breakfast is the easiest and most productive time to make a sales call, and build a relationship. Double your referrals. Most people ask for referrals. Big mistake. About the Author.

CRM 50

CRM Customer Loyalty Competitive Advantage Books 50