Strategy Driven

JUNE 24, 2013

Even fewer companies and salespeople understand that business social media must be combined with, in conjunction with, and in harmony with all other internet and face-to-face marketing outreaches. This came about as a result of our internal electronic marketing. Measuring the ROI of social media? Study them. Implement yours.

Media 70

Media Seminar Follow-up Customer Loyalty 70

Strategy Driven

APRIL 29, 2013

increase their interactive marketing ROI. And stop using dead sales words like ‘ROI,’ and ‘helps organizations.’ Marketing & Sales Tools for Professionals buy gitomer buygitomer Jeffrey Gitomer LinkedIn marketing and sales strategydriven' ’ Help me, don’t sell me. About the Author.

ROI 50

ROI Customer Loyalty Media Seminar 50

Strategy Driven

JUNE 17, 2013

MY MARKETING MANTRA IS THE CORE OF MY SOCIAL EFFORT: I put myself in front of people that can say ‘yes’ to me and I deliver value first. Long before social media, or as I prefer to refer to it business social media, my marketing mantra was the hallmark of my sales success. Relate Articles: Measuring the ROI of social media?

Media 50

Media How To Brand Customer Loyalty 50

Strategy Driven

JULY 1, 2013

Even fewer companies and salespeople understand that business social media must be combined with, in conjunction with, and in harmony with all other internet and face-to-face marketing outreaches. This came about as a result of our internal electronic marketing. Measuring the ROI of social media? Study them. Implement yours.

Media 50

Media Seminar Follow-up Customer Loyalty 50

Strategy Driven

APRIL 2, 2012

Educate employees to make them better people BEFORE you throw them into the market. How to market yourself so that others will call you first. Luckily in sales, ROI is the easiest part. Positive attitude, followed by the five parts of belief, and classes on achievement and listening. Communication skills. About the Author.

Education 50

Education Training ROI Loyalty 50

Harvard Business Review

OCTOBER 26, 2012

Research shows that personalization can deliver five to eight times the ROI on marketing spend and lift sales 10% or more. Here are four keys to tracking today's multichannel customers. Many companies assign unique customer IDs but lack a systematic way to enrich them to form an integrated view of the channel-surfing customer.

Retail 12

Retail Loyalty Customer Loyalty ROI 12

Strategy Driven

NOVEMBER 8, 2010

Marketing 101 principles still apply. Social media and community collaboration bring many benefits, including brand-building, customer loyalty and retention, cost reductions, improved productivity, and revenue growth. Pitfall #7: Neglecting employees, partners, investors, or customers when building your Social Nation.

Media 50

Media Follow-up Software Newsletter 50

Strategy Driven

FEBRUARY 9, 2015

‘Return on Investment’ (ROI) in business is predicated on the ability of the company to deliver as promised in product, profit, and its accompanying service. It’s amazing to me that everyone measures ROI to the penny, and no one measures ROS (return on service) at all. A HUGE part of re-order consideration.

ROI 50

ROI Customer Loyalty Airlines Loyalty 50

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. Some are chief customer officers, chief experience officers, chief client officers, or chief digital officers. Clear, meaningful insight into the market and the consumer decision journey is job one for today’s CMO.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.

Cost 8

Cost Marketing Content Media 8