Strategy Driven

SEPTEMBER 26, 2023

Privy: Grow Your Email List Privy is a robust email marketing tool that helps you capture and convert website visitors into subscribers. ReferralCandy: Leverage the Power of Referral Marketing Turn your customers into brand advocates with ReferralCandy. It is a cost-effective way to drive word-of-mouth marketing.

Merchandising 110

Merchandising Loyalty Word of Mouth Marketing ROI 110

Lead Change Blog

DECEMBER 14, 2018

For customer-based businesses, ensuring customer satisfaction encourages customer retention. OCR is an excellent application that should be included in an organisation’s marketing strategy, as it has significant ROI. The following are advantages of using OCR to improve customers’ user experience.

Document 245

Document Customer Loyalty Content ROI 245

Harvard Business Review

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Comparing marketing efficiency with competitors. Juan Díaz-Faes for HBR.

ROI 8

ROI Marketing Marketing Mix Short-term 8

Strategy Driven

APRIL 2, 2012

Personal development skills. Educate employees to make them better people BEFORE you throw them into the market. How to market yourself so that others will call you first. Luckily in sales, ROI is the easiest part. Attitude comes before sales success. Communication skills. Network for sales AND relationship building.

Education 50

Education Training ROI Loyalty 50

Strategy Driven

NOVEMBER 8, 2010

When you stop to think about it, you’ll realize that your fans and followers are essentially volunteering their time and energy to serve as developers, sounding boards, and advertisements for your company. Marketing 101 principles still apply. So for goodness’ sake, respect what they have to say and take their input to heart!

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. Some are chief customer officers, chief experience officers, chief client officers, or chief digital officers. Clear, meaningful insight into the market and the consumer decision journey is job one for today’s CMO.

P&L 8

P&L Banking Marketing Call Center 8

Harvard Business Review

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.

Cost 8

Cost Marketing Content Media 8