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Big Data Doesn't Work if You Ignore the Small Things that Matter

Harvard Business Review

Many innovative customer-service solutions like these are simple and inexpensive, and they have high payback. What If Google Had a Hedge Fund? After a recent credit-card mixup, Apple responded immediately to my email and solved my problem. Why do so many other companies mishandle customer service and leave you to fend for yourself?

CAPEX 15
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Is Economics Ready for a New Model?

Harvard Business Review

The conviction spread that, thanks in part to financial innovation, the world's developed economies had become more resilient even as financial markets became more volatile. None of them brought economic devastation in the U.S. Alan Greenspan was the most prominent cheerleader for this idea , but he sure wasn't alone.

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How to Brand a "Useless" Degree

Harvard Business Review

For some, the path forward is clear: the math experts will be snapped up by hedge funds, the software engineers will have their pick of start-ups, and elite investment banks and consultancies will duke it out for the top MBAs. Next, you''ll want to position yourself as a potential fount of innovation.

Brand 8
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Five Rules for Innovating in a Shaky Economy

Harvard Business Review

When stock markets gyrate and growth prospects darken, it's tempting to rein in innovation programs and hoard cash. While businesses shouldn't react to economic uncertainty in knee-jerk fashion, the recent tumble in equity prices cannot be ignored. The company has invested in this brand's innovation in many ways.

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Why Those Guys Won the Economics Nobels

Harvard Business Review

Campbell’s work has also made liberal use of the analytic tools developed by Hansen. Back in the ‘60s, people developed the capital asset pricing model [CAPM] as a way to do that. They have rule-of-thumb methods, but they also in recent years have developed a more mathematical, abstract approach called robust optimal control.

CAPM 8