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The IT Conversation We Should Be Having

Harvard Business Review

The Conversation is also a 1974 film by Francis Ford Coppola whose themes include the role of technology in society and being so focused on what you are doing that you forget why you are doing it and become oblivious to what is happening around you. IT management ROA ROI' made me break out in cold sweats.

CIO 8
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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing. Consumers opt in.

Brand 8
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The Difference Between Coaching Rookies and Veterans

Harvard Business Review

They can miss important shifts in the market simply because the telltale signs don’t fit nicely within their models. When you adjust your coaching to each person’s experience level, you’ll keep your team performing at their best and realize the highest ROI for your investment. The same is true in business.