Remove Development Remove Innovation Remove Marketing Remove Payback Period
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How GE Stays Young

Harvard Business Review

That includes learning from the outside and striving to adopt certain start-up practices, with a focus on three key management processes: (1) resource allocation that nurtures future businesses, (2) faster-cycle product development, and (3) partnering with start-ups. Marketing plays a catalyst role, providing growth funding.

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Why We Need to Update Financial Reporting for the Digital Era

Harvard Business Review

The market caps of just four companies, Apple, Alphabet, Amazon, and Microsoft, now exceed $3 trillion. Their combined assets of $944 billion are an order of magnitude lower than the combined assets of $7,700 billion of the largest 3,177 companies in 1986, when the aggregate market capitalization reached $3 trillion for the first time.

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An Inside View of How LVMH Makes Luxury More Sustainable

Harvard Business Review

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. I’ll then discuss some of LVMH’s challenges.

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How to Get People to Collaborate When You Don’t Control Their Salary

Harvard Business Review

The parallels with business are clear: Stars are a crucial but perhaps fragile source of innovation and competitive advantage. Costs naturally drop as people gain experience collaborating and develop the trusted relationships that smooth the process, but you should take steps to lower those costs more quickly.

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Accelerating Customer Adoption at the Bottom of the Pyramid

Harvard Business Review

While much has already been written about this challenge in the developed world, there are also some important lessons to be learned from the Bottom of the Pyramid (BoP). They encourage viral marketing through early adopters. Instead, we have developed a simple demonstration unit that runs off of a small water jug.