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How to Build a Brand | N2Growth Blog

N2Growth Blog

Innovate: Your brand will have at best a limited shelf life if a culture of innovation doesn’t pervade your business. Don’t fall into the trap of resting on laurels and assuming that a great product or niche market will endure the test of time without constant attention to the shifting needs of a fluid marketplace.

Brand 271
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0511 | Larry Downes: Full Transcript

LDRLB

The most recent being Big Bang Disruption: Strategy in the Age of Devastating Innovation. Paul Nunes and I have known each other for many years, and we’ve both been writing about the subject of disruptive innovation from different vantage points and different angles. DAVID: Yeah. You call it this big bang disruption.

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Economies of Unscale: Why Business Has Never Been Easier for the Little Guy

Harvard Business Review

A series of breakthrough technologies and new business models are destroying the old rule that bigger is better. Around the same time, Chinese companies like Foxconn were developing less expensive approaches to manufacturing, and opening those facilities up to product designers across the globe. Innovation Technology'

Parcell 15
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Research: Self-Disruption Can Hurt the Companies That Need It the Most

Harvard Business Review

When innovations threaten to disrupt an industry by replacing an old business model with a new one, incumbents need to invest in that model in order to survive. But what if an innovation poses a threat, and you can’t yet tell whether it has genuinely transformative potential? Fuse/Getty Images. These are rarely studied questions.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” What myths are there about content marketing that need to be dispelled?

Marketing 105