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Applying a Model for Small Business Continual Improvement

Deming Institute

The SME deck is to be developed in two months, with weekly two hours meetings, on-line or face to face depending on the location of my clients. 4) Develop an org chart to assign responsibilities and communicate it to everyone. Marketing mix. 6 Sigma Statistical tools to analyze Market data BCG matrix. Customers.

Deming 28
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CMOs and CEOs Can Work Better Together

Harvard Business Review

But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change. It must be marketing. Develop—and stick to—a marketing blueprint. Who should lead our transformation?

CEO 8
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Standard Operating Procedures Can Make You More Flexible

Harvard Business Review

Most people think standard operating procedures are a strait jacket that limits their flexibility. For example, we are building a development platform for the iPad, and defining how it will interact with our electronic medical record system. We''ve reshaped our marketing mix to reflect this new patient behavior.