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Complimentary Resource – Explode 6 Direct Marketing Myths.

Strategy Driven

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths.

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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business Review

To bridge this gap, we’ve identified seven tactics that pioneering brands have used to arrive at an effective digital strategy: Understand how digital serves different consumer segments. Sponsored by DXC Technology. The cosmetic company responded with a new product, and backed it up with a dedicated consumer marketing plan.

Retail 8
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What Really is The Big Picture of Business

Strategy Driven

The Business Tree : Growth Strategies and Tactics for Surviving and Thriving. It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management. You employ state-of-the-art technology and are in the vanguard of your industry.

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The Big Picture of Business: Institutional Reviews Help Public Companies to Learn from the Downturn and Move Forward

Strategy Driven

The Business Tree : Growth Strategies and Tactics for Surviving and Thriving. Branch 2: Environmental, safety, IT systems design and computer software, training for computers and technology, architecture, engineering and legal. It is more than just trimming the fat and criticizing incorrect activities in the organizational structure.

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