LDRLB

APRIL 10, 2014

Behind this fear was the concern that loyalty might be jeopardized if they approached their customers with questions about their needs and desires. During an organization’s start-up days, it’s much easier to strike up conversations with the market since there’s not much to lose. “We can’t talk to our customers,” they replied.

Innovation 119

Innovation Kaplan Banking Early Adopters 119

Harvard Business Review

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 9

Marketing Advertising Technology Content 9

Harvard Business Review

JANUARY 31, 2013

Whether your goal is to tap this enormous, underserved market for a revolutionary new product, or to impact as many people as possible with a novel healthcare intervention , the question is the same. How can you accelerate customer adoption of the best solutions? They encourage viral marketing through early adopters.

Early Adopters 8

Early Adopters Payback Period NGO Influence 8

Harvard Business Review

FEBRUARY 8, 2018

To become the new normal, a technology has to make it beyond the early adopters – typically 10 to 15% of retail shoppers – and appeal to the less tech-savvy majority. To encourage the use of apps, some retailers, including Starbucks, are starting to offer inducements such as extra loyalty points.

Retail 8

Retail Technology Cost Early Adopters 8

Harvard Business Review

MARCH 14, 2017

Loyalty programs have proliferated across travel, retail, financial services, and other economic sectors. household participates in 29 different loyalty programs, according to the 2015 Colloquy Loyalty Census. Loyalty programs are ripe for some kind of disruptive innovation that would make them easier to use.

Loyalty 11

Loyalty Customer Loyalty Travel Hotels 11

Harvard Business Review

MARCH 12, 2014

Already, the scale of data collected by early adopters of this technology is staggering. Marketing. Leaders with digital chops and an understanding for how to translate digital-age innovations such as location analytics into compelling analog world experiences are now the ones to watch. not visiting competitor venues).

Retail 8

Retail Customer Intimacy Apparel Wireless 8