HR Digest

APRIL 29, 2024

This approach not only broadens the talent pool for businesses but also aligns with the growing legislative trend of “ban the box” laws, enhancing workforce diversity and potentially increasing employee loyalty. This shift highlights the effectiveness of these laws in opening employment opportunities.

Compliance 52

Compliance Diversity Reputation Incentives 52

LDRLB

APRIL 10, 2014

Behind this fear was the concern that loyalty might be jeopardized if they approached their customers with questions about their needs and desires. During an organization’s start-up days, it’s much easier to strike up conversations with the market since there’s not much to lose. “We can’t talk to our customers,” they replied.

Innovation 119

Innovation Kaplan Banking Early Adopters 119

Harvard Business Review

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 14

Marketing Advertising Technology Content 14

Strategy Driven

SEPTEMBER 27, 2013

Indeed, if a department attracts new customers, it wins the lion’s share of the marketing budget, but it is well documented that it costs some companies five to ten times more to attract new customers than to retain an existing one. ’ What is too often lost is the nuance – human. .’ The Powerful Role of Trust.

Aaker 63

Aaker Short-term Marketing Benchmarking 63

Harvard Business Review

JANUARY 31, 2013

Whether your goal is to tap this enormous, underserved market for a revolutionary new product, or to impact as many people as possible with a novel healthcare intervention , the question is the same. How can you accelerate customer adoption of the best solutions? They encourage viral marketing through early adopters.

Early Adopters 9

Early Adopters Payback Period NGO Influence 9

Harvard Business Review

FEBRUARY 8, 2018

To become the new normal, a technology has to make it beyond the early adopters – typically 10 to 15% of retail shoppers – and appeal to the less tech-savvy majority. To encourage the use of apps, some retailers, including Starbucks, are starting to offer inducements such as extra loyalty points.

Retail 8

Retail Technology Cost Early Adopters 8

Harvard Business Review

SEPTEMBER 22, 2011

TIAA-CREF, the big financial services company, includes customer loyalty score improvement in senior executive compensation. On the macro level, you can estimate the value of achieving customer loyalty leadership in terms of market share gains or revenue growth. One direct marketer learned this the hard way.

Incentives 11

Incentives Sample Customer Loyalty Metrics 11