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Blockchain Will Transform Customer Loyalty Programs

Harvard Business Review

Loyalty programs have proliferated across travel, retail, financial services, and other economic sectors. household participates in 29 different loyalty programs, according to the 2015 Colloquy Loyalty Census. Loyalty programs are ripe for some kind of disruptive innovation that would make them easier to use.

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Prepare Your Workforce for the Automation Age

Harvard Business Review

The internet has dramatically changed the way companies operate. The pace of robot adoption may surprise us, just as the internet spread more quickly than many anticipated. Harnessing the power of machine learning and other technologies. So early preparation is needed. Start early to shift the leadership mindset.

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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business Review

Blockchain technology is not well understood and subject to a lot of hype. However, there are many reasons to invest the time now to understand the technology and begin exploring specific marketing applications for your industry. Blockchain technology allows for near-zero transaction costs—even on microtransactions.

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How Location Analytics Will Transform Retail

Harvard Business Review

By leveraging connected mobile devices such as smartphones, existing in-venue Wi-Fi networks, low cost Bluetooth-enabled beacons, and a handful of other technologies, location analytics vendors have made it possible to get location analytics solutions up and running fast at a minimal cost. Operations. Retail Technology'

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