Harvard Business Review

JANUARY 31, 2013

They encourage viral marketing through early adopters. It starts with a trickle : To illustrate this challenge from my own experience, let's look at the example of drip irrigation , a technology that has been around for more than 50 years. So how to reduce these risks and accelerate early adoption?

Early Adopters 8

Early Adopters Payback Period NGO Influence 8

Harvard Business Review

DECEMBER 24, 2013

For example, at Caesars Entertainment — an early and continuing user of analytics in its business — the initial focus was on analytics for customer loyalty and service. CEO Gary Loveman noted that he knew that Caesars (then Harrah’s) had low levels of customer loyalty across its nationwide network of casinos.

Customer Loyalty 11

Customer Loyalty Loyalty Early Adopters Information Technology 11

Harvard Business Review

NOVEMBER 23, 2016

The pace of robot adoption may surprise us, just as the internet spread more quickly than many anticipated. Harnessing the power of machine learning and other technologies. Freeways full of driverless cars and beer trucks are still far off, because of technological and regulatory limitations. So early preparation is needed.

Early Adopters 8

Early Adopters Short-term Long-term Compliance 8

Harvard Business Review

FEBRUARY 8, 2018

Retail is littered with promising technologies introduced with great fanfare that didn’t become mainstream because they didn’t sufficiently benefit either the retailer or the customer. So before adopting any technology, retailers must answer two questions: How does this benefit us? And will consumers like it?

Retail 8

Retail Technology Cost Early Adopters 8

Harvard Business Review

OCTOBER 1, 2018

Blockchain technology is not well understood and subject to a lot of hype. However, there are many reasons to invest the time now to understand the technology and begin exploring specific marketing applications for your industry. Blockchain technology allows for near-zero transaction costs—even on microtransactions.

Marketing 9

Marketing Advertising Technology Content 9

Harvard Business Review

MAY 9, 2012

Improved engagement creates business value and strategic differentiation, and technology is enabling a shift from transactions to engagement. The recurring problem — culture always trumps technology in adoption of new tools. Haphazard approaches to engagement negate good intentions.

B2C 15

B2C Early Adopters B2B How To 15

Harvard Business Review

MARCH 12, 2014

By leveraging connected mobile devices such as smartphones, existing in-venue Wi-Fi networks, low cost Bluetooth-enabled beacons, and a handful of other technologies, location analytics vendors have made it possible to get location analytics solutions up and running fast at a minimal cost. Retail Technology'

Retail 8

Retail Customer Intimacy Apparel Wireless 8