The Practical Leader

MARCH 13, 2024

Harvard Business School Professor Ted Levitt, a leading research and author in management, marketing, and former editor of Harvard Business Review, said “Early decline and certain death are the fate of companies whose policies are geared totally and obsessively to their own convenience at the total expense of the customer.”

System 52

System Organization Levitt Root Cause Analysis 52

Harvard Business Review

APRIL 26, 2016

Compared to professions like engineering or business disciplines like Finance or Operations, the concept of a dedicated salesperson is relatively recent. Many salespeople (typically a majority in our experience) now cite navigating their own organizations as a bigger challenge than managing customers and clients.

Education 8

Education Levitt Retail Training 8

Strategy Driven

MARCH 30, 2011

Pricing Strategy : Setting Price Levels, Managing Price Discounts and Establishing Price Structures by Tim J. The marketing orientation focuses the purpose of the firm towards serving customer needs profitably – an orientation supported by the late greats Peter Drucker and Theodore Levitt. Smith, PhD. About the Author.

Price 50

Price Strategy Discount Levitt 50

Harvard Business Review

JANUARY 26, 2015

Then one of the engineering executives, a fracking enthusiast and unconventional extraction technologies champion, spoke up. With apologies to Ted Levitt , a new “Marketing Myopia 2.0” ” That’s not cynicism; that’s savvy risk management. Which customer had the biggest impact on new value creation?

Disruptive Innovation 8

Disruptive Innovation Levitt Tourism Incentives 8