The Practical Leader

MARCH 13, 2024

Harvard Business School Professor Ted Levitt, a leading research and author in management, marketing, and former editor of Harvard Business Review, said “Early decline and certain death are the fate of companies whose policies are geared totally and obsessively to their own convenience at the total expense of the customer.”

System 52

System Organization Levitt Root Cause Analysis 52

Harvard Business Review

JANUARY 7, 2015

The API is the core engine driving this strategy. Then TweekDeck, a third-party developer, built a better user interface on top of the Twitter engine. In the classic HBR article “Marketing Myopia, ” Theodore Levitt asked a provocative question: “What business are you really in?” Insight Center.

Levitt 8

Levitt Real Estate Business Model Early Adopters 8

Harvard Business Review

APRIL 26, 2016

Compared to professions like engineering or business disciplines like Finance or Operations, the concept of a dedicated salesperson is relatively recent. For decades, Sales and Academia remained worlds apart and the business world did fine. But Sales is changing, Academia is out of touch, and this is bad for business and the academy.

Education 8

Education Levitt Retail Training 8

Strategy Driven

MARCH 30, 2011

The marketing orientation focuses the purpose of the firm towards serving customer needs profitably – an orientation supported by the late greats Peter Drucker and Theodore Levitt. Pricing is a strategic challenge, not an engineering challenge.

Price 50

Price Strategy Discount Levitt 50

Harvard Business Review

MAY 11, 2017

Theodore Levitt's classic theory -- in under two minutes. A real-estate search engine might actually “sell” wise decision making, through the process of making the largest transaction their customers will ever make. Related Video. The Explainer: Marketing Myopia. CVS Health “sells,” well, health.

Levitt 14

Levitt Real Estate PR Video 14

Harvard Business Review

JANUARY 26, 2015

Then one of the engineering executives, a fracking enthusiast and unconventional extraction technologies champion, spoke up. With apologies to Ted Levitt , a new “Marketing Myopia 2.0” Which customer had the biggest impact on new value creation? What customer would matter most in five years? ” has emerged.

Disruptive Innovation 8

Disruptive Innovation Levitt Tourism Incentives 8