The Practical Leader

MARCH 13, 2024

Harvard Business School Professor Ted Levitt, a leading research and author in management, marketing, and former editor of Harvard Business Review, said “Early decline and certain death are the fate of companies whose policies are geared totally and obsessively to their own convenience at the total expense of the customer.”

System 52

System Organization Levitt Root Cause Analysis 52

Harvard Business Review

JANUARY 7, 2015

The API is the core engine driving this strategy. Then TweekDeck, a third-party developer, built a better user interface on top of the Twitter engine. APIs allow firms to expand into markets they may never have previously considered. There are over 12,000 APIs offered by firms today, according to programmableweb.com.

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Levitt Real Estate Business Model Early Adopters 8

Harvard Business Review

APRIL 26, 2016

Compared to professions like engineering or business disciplines like Finance or Operations, the concept of a dedicated salesperson is relatively recent. Even when the boom in MBA programs coincided with the rise of Marketing as a discipline, Sales was treated like a stepchild at best. That’s a big topic in its own right.

Education 8

Education Levitt Retail Training 8

Strategy Driven

MARCH 30, 2011

Pricing is no longer a purely economic challenge to be addressed through studies of market elasticity. The most comprehensive pricing text on the market, Pricing Strategy highlights the stakeholder’s importance in making decisions, as well as key trade-offs to consider when choosing between opposing outcomes. Smith, PhD.

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Price Strategy Discount Levitt 50

Harvard Business Review

MAY 11, 2017

When I led marketing at MyFitnessPal and was asked about our competition, I think people always expected me to rattle off a list of other nutrition-tracking smartphone apps and weight-loss programs. The Explainer: Marketing Myopia. Theodore Levitt's classic theory -- in under two minutes. Related Video.

Levitt 14

Levitt Real Estate PR Video 14

Harvard Business Review

JANUARY 26, 2015

Then one of the engineering executives, a fracking enthusiast and unconventional extraction technologies champion, spoke up. State satisfaction mattered more than market disruption. With apologies to Ted Levitt , a new “Marketing Myopia 2.0” Which customer had the biggest impact on new value creation?

Disruptive Innovation 8

Disruptive Innovation Levitt Tourism Incentives 8