Ask Atma

MAY 20, 2012

To get you started I will expand on the list that MIT research scientist Peter Gloor calls the “genetic code” of collaboration: learning networks, ethical principles, trust and self-organization, knowledge sharing, and transparency. The key is to develop determination and commitment for the process. Here is how it could look: i.

Team 52

Team How To Knowledge Management Self-aware 52

Harvard Business Review

JUNE 27, 2017

In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. As brands assume more and more AI functionality, businesses must proactively manage any potential ethical and legal concerns. Take, for example, Robyn Ewing, who used to develop and pitch TV scripts to film studios in Hollywood.

Brand 10

Brand Disintermediation Ethics Technology 10

Harvard Business Review

FEBRUARY 4, 2015

In the United States, a series of documentary-style promo films with celebrity presenter Grant Imahara have tried to give customers a clear and unvarnished account of sourcing and production processes. Despite the great strides that McDonald’s has made in some markets, its progress and practices have not been uniform.

Supply Chain 8

Supply Chain Reputation Brand Operations 8

Harvard Business Review

JANUARY 5, 2015

It analyzes consumer behavior, microeconomic trends, government policies, market forces, and emerging research within the context of our continually-evolving tech and digital media ecosystem. Its software “learned” how to think by processing vast quantities of data. It would even display a preview for you to watch.

Trends 8

Trends Retail Learning-by-Doing Banking 8

Eric Jacobson

APRIL 4, 2018

As it turns out, using data rather than gut instinct helps us select the right CEO candidate for a company about 90% of the time, as opposed to a 50% error rate in a conventional interview process. And hiring or holding onto the wrong CEOs costs shareholders an estimated $112 billion in lost market value every year.

CEO 50

CEO Books Succession Charisma 50