Remove Ethics Remove Health Care Remove Tactics Remove Technology
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SOPA Blackouts: When Annoying Your Customers is Best Practice

Harvard Business Review

These protests unambiguously let hundreds of millions of users all over the world know how much they cared about these potential laws. The digital agility of web technologies, however, offer particular powers to companies seeking to provocatively make a point. Is this tactically brilliant but strategically unwise?

Tactics 13
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Corporations Need a Better Approach to Public Policy

Harvard Business Review

But many don’t have one, instead adopting only defensive, short-term, or narrowly self-interested “government relations” tactics. To meet this daunting challenge, corporations need a strategic, forward-looking, and balanced approach to government and public affairs.

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When Did the U.S. Stop Seeing Teachers as Professionals?

Harvard Business Review

Poor pay , increased health care costs , and diminished pension plans are certainly core issues — teachers in Oklahoma haven’t received a pay boost in a decade. In Kansas, teachers are threatening to strike because their legislature continues to fund schools at a level the state Supreme Court has deemed unconstitutional.

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When AI Becomes the New Face of Your Brand

Harvard Business Review

It’s the tactic of giving brand symbols people-like characteristics: Think of Tony the Tiger and the Michelin Man. Today some companies are taking brand anthropomorphism to a whole new level with sophisticated AI technologies. The implications are numerous. Beyond Chatbots. Indeed, Siri seems more persona than product.

Brand 8
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3 Ways Business is Changing in the Information Age

Strategy Driven

The nature of the information age is that if you aren’t keeping up with the latest in digital technologies, even the simplest of businesses can quickly fall behind the competition. But knowing that technology will impact your business in the future is not enough. Compliance is Key.