Joseph Lalonde

DECEMBER 23, 2022

This leads to greater job satisfaction, increased motivation, and improved productivity. Finally, investing in employees helps promote an ethical workplace culture within a company. Companies should provide clear information about their products, services, contracts, policies and procedures to keep customers informed.

Automotive 229

Automotive Company Long-term Survey 229

Strategy Driven

DECEMBER 28, 2023

It could involve investing in new product development, exploring new market segments, or adopting innovative marketing strategies. By being proactive and responsive to market trends and consumer behavior, businesses can better meet customer needs and seize new opportunities.

Compliance 88

Compliance USP Trends Agility 88

Harvard Business Review

JANUARY 29, 2016

The New York City Department of Consumer Affairs (NYDCA) recently released a well-researched report documenting similar products having different prices based on the target customer’s gender. That said, it’s reasonable to conclude that women’s products can be more profitable than comparable men’s versions.

Price 8

Price Market Segmentation Ethics Morale 8

Harvard Business Review

NOVEMBER 17, 2011

Executives set value propositions for their products — the target market segments, the benefits they provide, and their prices. It's why a target customer should buy the product. But value propositions go beyond just products. Ethically-challenged places are no fun." They aren't right for him.

Market Segmentation 15

Market Segmentation Ethics Career Operations 15

Harvard Business Review

MARCH 30, 2016

Effective executives understand the productivity and customer loyalty future depends as much on motivating and managing their machines as inspiring their people. As long as customer desires are legal, ethical, and safe, smart machines could be as appropriately responsive as smart humans. “Why would you treat them differently?”

Review 8

Review Kaplan Performance Review Kaizen 8

Harvard Business Review

MARCH 15, 2011

For decades, marketers have segmented their target customers to get a read on who will buy a product or service. But if your firm is still doing traditional segmentation using demographic details or psychographic profiles , you may be wasting your money. The limitations of place and space are no longer as relevant today.

Market Segmentation 15

Market Segmentation Marketing How To Price 15

Harvard Business Review

OCTOBER 9, 2012

When it comes to enhancing sales force productivity and performance, it's tempting to look for silver bullets. Is sales productivity decreasing? Create and sustain a sales culture of accountability, achievement and ethics. Is customer retention declining? Is sales growth lagging?

Kaizen 8

Kaizen Incentives Market Segmentation Efficiency 8