Strategy Driven

SEPTEMBER 2, 2021

From here, you can ensure that SEO , ad placements, and other marketing tools are built to reach the right people. Supporting yourself with FAQs, chatbots, and fair returns policies will also help. For example, food retailers can donate food to homeless shelters. Therefore, learning how to find your niche audience is key.

Brand 117

Brand Audience USP B2C 117

Harvard Business Review

MAY 24, 2016

Lafley, who at the time was CEO of the world’s largest advertiser, Procter & Gamble, introduced a marketing concept he called “the moment of truth” for building brand loyalty. Today, retail brands create customer experiences around these four moments and focus on driving shoppers to click the “buy” button.

Retail 10

Retail Supply Chain Loyalty Reis 10

Harvard Business Review

DECEMBER 25, 2013

Coin’s makers first launched a $50,000 crowdfunding campaign and, after hitting their goal inside of 40 minutes, are continuing to take pre-orders at half the future retail price. Coin has managed to test the market without ever actually releasing the physical product. It’s unknown how many units of the device have now been pre-sold.

Productivity 8

Productivity Products Reis FAQ 8

Harvard Business Review

MAY 16, 2018

For example, McDonald’s has an online FAQ about how the company’s food products are made, while Southwest’s Transfarency initiative aims to give customers a clearer picture of the total fare they will pay, with no unexpected fees. Take outdoor apparel retailer Patagonia. Juj Winn/Getty Images.

Reputation 12

Reputation Brand Attrition How To 12

Strategy Driven

JANUARY 31, 2017

Many online retailers are also starting to use a co-browsing function. Live, human support always beats FAQs and waiting for an email. If you’re targeting a fairly wide target market, or offering both B2B and B2C products on a single store, then it’s also important to keep a flexible range of consumer financing solutions.

Tips 50

Tips B2C B2B FAQ 50