In 2014, Resolve to Make Your Business Human Again
Harvard Business Review
JANUARY 13, 2014
In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” As Clayton Christensen likes to note , the primary job of leadership today is to “source, assemble, and ship numbers.” Innovation Leadership Strategy' No, it’s to maximize shareholder value.
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