Harvard Business Review

APRIL 15, 2014

Designers and entrepreneurs have been experimenting with live prototyping — putting unfinished product ideas in the context of real markets and real customer situations — for years, and now bigger businesses have begun to catch on. For example, Google Labs is an arm of Google that focuses on creating revolutionary new products.

Brand 9

Brand Productivity Products Mass Marketing 9

Harvard Business Review

FEBRUARY 29, 2012

It will help us decide what we make, how much we make, and how we finance that production. Let's think about the way that changes our modes of production. Big had the dollars to buy the mass-market access to consumers back when mass media was the only way to reach an audience. Big Isn't Enough.

Porter 18

Porter Mass Marketing Supply Chain Retail 18

Harvard Business Review

AUGUST 29, 2011

Instead, his initial advantage came from his creation of a virtuous circle that underpinned his vision for the first durable mass-market automobile. It was better cars, with better financing options. (My methodology in determining the non-existence of this quote is a footnote to this blog post.).

Innovation 16

Innovation Mass Marketing Price Market Segmentation 16

Harvard Business Review

MAY 9, 2016

In an era of high-stakes innovation, there is no clearer illustration of how to develop new products the right way (and the wrong way) than a tale of two car companies. How Porsche got the product right. That was heartening to the company’s executives and product designers. How Fiat Chrysler got the product wrong.

Productivity 8

Productivity Products Development Sports 8

Harvard Business Review

MARCH 8, 2012

Of course, the notion of a passive consumer, and a mass market was overly simplistic; consumers were never as passive as companies like to think.). Try applying the marketing funnel to your love life and see how it goes. Relationships aren't rational, but emotional. They certainly aren't predictable.

Marketing 18

Marketing Brand Mass Marketing Metrics 18

Harvard Business Review

NOVEMBER 24, 2010

The most disruptive, unforeseen, and just plain awesome breakthroughs, that reimagine, reinvent, and reconceive a product, a company, a market, an industry, or perhaps even an entire economy rarely come from the single-minded pursuit of the busier and busier busywork of "business." So throw Frederick W. After "what", ask "which."

Short-term 16

Short-term Guidelines Mass Marketing Telecommunications 16

Harvard Business Review

MAY 30, 2014

But if Musk is right, his production facilities will bring down the cost of batteries by 30%. And because batteries are the single most expensive component in electric vehicles, that would be a big step toward his dream of a mass-market Tesla car. And the more transparency and disclosure the better?

Short-term 8

Short-term Mass Marketing Long-term Diversity 8