Harvard Business Review

FEBRUARY 25, 2014

These insights are found through traditional methods such as focus groups, surveys, panel and census data mining, and emerging approaches such as digital ethnography and text analysis. It uses focus groups and advanced ethnographic techniques to tune in to the voice of the customer. Where is your power center?

Marketing 9

Marketing Reis Brand Retail 9

Harvard Business Review

MAY 24, 2012

According to the Center for Talent Innovation (CTI) , money is not the major motivator among college-educated workers. Many of these don't cost a dime but pay off in increased engagement, loyalty, and willingness to go the extra mile. The good news? They may not have to.

Chief Financial Officer 16

Chief Financial Officer Motivation Loyalty Budgeting 16

Harvard Business Review

JANUARY 13, 2015

Specifically we used interviewing and focus groups to find out whether many of the root causes of engagement are actually found outside the workplace. They had a detailed strategic plan in place that included increased collaboration and innovation necessary to grow the business. The answer? A resounding “yes.”

Human Resources 8

Human Resources Self-aware Survey Influence 8

Harvard Business Review

AUGUST 16, 2016

When my publication, Innovation Leader, surveyed 170 executives who work in R&D, strategy, and new product development roles at large public companies, we found that 82% said they’ve already deployed some elements of the lean startup approach. A faster cycle time for developing ideas.

Company 8

Company Airlines Ries Survey 8

Harvard Business Review

AUGUST 17, 2016

Although insights from social listening can and should drive corporate strategy and innovation, these are more likely trapped inside the marketing and service departments that “own” them. They frame listening as a descriptive exercise rather than the high-potential strategic project it should become.

Media 8

Media Sample Brand Marketing 8