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Guest Post: 10 Secrets of Effective Leaders

Lead on Purpose

Set clear goals. Set goals that are clear, reasonable and attainable. By analyzing the details, you’ll have the right amount of knowledge to set and attain achievable goals. If you are leading a team of product managers, pay special attention to the following: #2: Goals point you and your team to the future.

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How Do You Coach Your Team?

Rich Gee Group

What do you want to accomplish (what are your goals?) And rather than be judgmental, the profiling should help the client understand how they operate and boost their confidence in who they are. Next post: This Is Broken (with Seth Godin). Plan — I help you plan. When you go on a trip, you have a destination and a route.

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Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." Your personal brand is the mark you leave on the world.

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The Rainmaker 'Fab Five' Blog Picks of the Week

Sales Wolf Blog

Seth Godin's Blog : Senior Management - Many aspire for a position of senior leadership with the hopes of having the influence to chart a successful course for their organization's future.  Wally suggests keeping it simple and focusing on the basics.  Wally suggests keeping it simple and focusing on the basics.

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Social Media Influence | N2Growth Blog

N2Growth Blog

Become a part of them as opposed to a vendor to them …This is a difficult concept for old-school marketers to get their arms around, but a critical one nonetheless. The good news is, your new commitment to listening will help you achieve your goal of producing better content. I will be looking out for more good articles from you.

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What an OTT Future Means for Brands

Harvard Business Review

The core disruptive concept is that the “pipe” created by the cable MSOs (multiple system operators) no longer provides the sole gateway to consumers’ television screens. Think about messaging: We’ve relied on mobile phone operators (AT&T, Verizon, et al.) to send text messages. ” Data.

Brand 8
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How Story Platforms Help Global Brands Go Local

Harvard Business Review

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world.". The key question for global brands is, "How can marketers pull it off consistently?". It''s not easy to do, however.

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