Groupthink Marketing Team Technology 
The Idolbuster
JANUARY 15, 2013
I heard a cautionary tale from “George” the former VP of marketing at a mid-sized biotechnology company about how a bogus forecast helped propagate a disaster. Product development is always needed to make a new technology robust enough to work consistently in customer hands.
Harvard Business Review
DECEMBER 10, 2015
Many of us are familiar with the hazards of Groupthink - when teams or organizations operate on autopilot and feel a general false sense of invulnerability. In some rare cases, individuals are able to push back against team consensus and help organizations recognize and proactively respond to changes in the competitive landscape.
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Harvard Business Review
JULY 2, 2013
Diversity of opinions, rather than indicating board dysfunction, may also give shareholders confidence that the board is tackling important issues holistically and not plagued by groupthink. However, non-executive directors will often have a slightly different take.
Harvard Business Review
SEPTEMBER 14, 2011
Dr Reddy's plan is to leverage Chirotech's scientific capabilities to optimize drug development processes, thus lowering manufacturing costs and speeding time-to-market. In recent years, Indian firms such as Dr Reddy's have also started globalizing their R&D footprint by moving into Western markets.
Harvard Business Review
OCTOBER 20, 2016
Additionally, you’re more prone to groupthink if you’re not exposed to diverse perspectives and points of view. ” He had spent a decade at a large technology company, rising to become an engineering director. You and Your Team Series. Given the vagaries of industry disruption, he became concerned. Networking.
Harvard Business Review
APRIL 25, 2017
You and Your Team Series. Taken together, all of us establish a “consensus” view on the markets. ” In other words, they didn’t want to hear the groupthink. Career Transitions. Free Yourself from What You “Should” Be Doing. Andy Molinsky. Jane Heifetz. Discover Real Innovations.
Harvard Business Review
MAY 11, 2012
Innovation teams tasked with creating new products or technologies or iterating existing ones need tension to produce breakthroughs, and tension comes from diverse points of view. We've all been on these teams. We've all been on these teams. Everyone is just like us — say, marketers or engineers.
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