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The Stakeholders You Need to Close a Big Deal

Harvard Business Review

Specifically, closing a deal requires identifying three key stakeholders who have the power to influence the decision: champions, decision makers, and blockers. While a champion has influence over the decision, he is not the ultimate decision maker. The ask: invest $35 million for exclusive bundling rights to the US market.

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Winning the Elusive Marquee-Brand Customer Advocate

Harvard Business Review

The marketing head of an ambitious technology firm recently shared with me a vexing problem: Apple was one of their customers. As Michael Stephenson , a key leader in global customer programs at Oracle puts it, his firm has various business units that focus on specific industries. But it is not insoluble.

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How to Conduct an Effective Job Interview

Harvard Business Review

As the employment market improves and candidates have more options , hiring the right person for the job has become increasingly difficult. Chris Smith and Chris Stephenson. How can you tell if a candidate will be a good fit? And finally, should you really ask questions like: “What’s your greatest weakness?”

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Why Mergers Like the At&T-Time Warner Deal Should Go Through

Harvard Business Review

But CEO Randall Stephenson immediately denied both versions, and reiterated that the company will not let go of either CNN or the deal itself, pledging to fight the government if necessary. Later stories reported it was AT&T that had offered to sell CNN. For vertical mergers, the government hasn’t won a single court case.