Strategy Driven

JANUARY 25, 2024

Thriving in the ever-shifting business landscape demands effective management and the deployment of innovative strategies. From the boardroom to the frontlines, businesses must continually adjust to changing market dynamics and evolving consumer preferences.

Tactics 108

Tactics Sample Loyalty Management 108

The Horizons Tracker

OCTOBER 17, 2019

Marketers were also keen to measure the awareness raised by their campaigns and the return on investment achieved, with 45% of companies measuring awareness and (an alarmingly low) 43% measuring the ROI of their campaigns.

Marketing 40

Marketing Metrics Marketing Mix Benchmarking 40

Strategy Driven

NOVEMBER 29, 2010

Perfect your marketing mix and win with …And the Clients Went Wild! With all the noise in your clients’ and potential clients’ daily lives, it certainly hasn’t become any easier to attract attention and appeal to your target market. Do what works!

Wilde 62

Wilde Tactics Advertising Brand 62

Harvard Business Review

JULY 15, 2014

Given the skills and span of responsibility required, this function should sit in the marketing department. And, of course, marketing is in the best position to integrate the stories into a holistic content management strategy for the organization. The problem is, organizations’ stories are usually scattered far and wide.

Marketing 10

Marketing Storytelling Brand Marketing Mix 10

Harvard Business Review

JUNE 20, 2014

When Deborah DiSanzo took over as CEO of Philips Healthcare in May 2012, she knew that engineering would continue to drive innovation. But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change.

CEO 8

CEO Marketing Hotels Long-term 8

Harvard Business Review

MARCH 29, 2013

There are many examples of global advertising concepts getting lost in translation, but today the stakes are higher than ever; a poorly conceived ad in one market can damage the entire brand. Next, they find a positioning that goes beyond describing product attributes to address the motivation.

Advertising 8

Advertising Glocalization Globalization Brand 8