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Essential Tips To Boost Your Crowdfunding Strategy

Strategy Driven

Startups, especially, have a hard time convincing banks that their innovative idea is going to be profitable. That’s precisely why it’s essential to focus on your marketing approach, not only in terms of visibility but also merchandising.

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Planning an epic launch of your product- 7 steps to get it right

Strategy Driven

Pro tip – type in site fencing hire on Google to find and book reliable services to secure your product launch event. There are tons of ways and techniques to promote your merchandise; choosing what fits the best with your product is the key. Pick a date. Organizing events requires a lot of planning and time.

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Retail Success is About Who's Working When

Harvard Business Review

Saving sales by pointing to merchandise locations is just one of the ways that store employees facilitate the sales process and perform a very important role. The most innovative employee managers we know use business analytics to understand the differences in how individual store associates perform.

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Market to Millennials by Getting Out of the Way

Harvard Business Review

In product tests conducted around events like limited-run merchandise (a limited-run chain designed by the rapper A$AP Rocky, for example) , 72% of our fans chose to engage with other like-minded fans when incented with a reward on our platform (in this case, our mobile Virgin Mega app).

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The Most Engaging Ideas Leave Something Out

Harvard Business Review

Now, to hype something means to push it heavily through marketing,media and merchandising. The bloggers and Apple loyalists took over, interpreted and extrapolated, completed the picture as it were, and the iPhone “tipped” before it ever went on sale, with over 20 million people expressing an intent to buy. That’s not what Apple did.

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Filing for a Patent Versus Keeping Your Invention a Trade Secret

Harvard Business Review

Why do some companies choose to patent their innovation while others choose to hide it? Insiders know it as Merchandise 7X. When facing the choice of patenting or hiding a valuable innovation, you must first ask yourself whether the invention is patentable at all. Entrepreneurship Innovation'

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How to Succeed in Business by Bundling – and Unbundling

Harvard Business Review

Bundles of any time start coming together — like Marc says, I think now because it’s technologically so much easier to do — until they either tip over from their own weight or the consumer says, “I would rather have piece parts than the bundle.”. Or there are companies that are entirely focused on merchandise sales.

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