Harvard Business Review

JUNE 16, 2011

Interestingly, intangible assets are all the rage these days on Wall Street. Interestingly, intangible assets are all the rage these days on Wall Street. Most intangible assets are real but invisible, and the most important invisible ability is the ability (or, perhaps better said, the probability) to collaborate.

Intangible Assets 15

Intangible Assets Analysis Pharmaceuticals Innovation 15

Harvard Business Review

SEPTEMBER 23, 2015

In a strange way, VW’s chicanery only reinforces how important it is for products today to be environmentally safe. Decades ago, a company’s market value was nearly equivalent to its tangible assets—buildings, machinery, materials, financial capital, and so on. What exactly is all that intangible value?

Intangible Assets 8

Intangible Assets Reputation Bottom-up Brand 8

Harvard Business Review

FEBRUARY 26, 2018

In the 2016 book The End of Accounting , NYU Stern Professor Baruch Lev claimed that over the last 100 years or so, financial reports have become less useful in capital market decisions. However, digital companies often have assets that are intangible in nature, and many have ecosystems that extend beyond the company’s boundaries.

Company 8

Company Intangible Assets Depreciation IPO 8

Harvard Business Review

APRIL 7, 2014

Tobin’s q is the ratio between a company’s market capitalization and the replacement cost of its tangible assets, with a higher ratio indicating that a company has more intangible assets such as patents, brands, leadership etc., Leadership Marketing' during the growth years to 0.8

First-mover Advantage 9

First-mover Advantage Intangible Assets Sample Metrics 9

Harvard Business Review

JULY 29, 2014

Break up a strategic function in response to underperformance in the wake of severe market disruptions? Put the most strategic pieces into the hands of up-and-comers passing through the leadership-development revolving door? Let’s think about the realm that the CFO led.

CFO 10

CFO Charan Intangible Assets Human Resources 10

Harvard Business Review

JULY 3, 2015

Through co-creation, companies can access a deep well of customer capabilities, knowledge and assets. Although the Net Promoter Score (NPS) is a market standard, customer promotion alone can’t sustain a co-creation model. However, they do not promote your brand and they may switch easily to other products.

CRM 8

CRM Brand Business Model Intangible Assets 8

Harvard Business Review

AUGUST 27, 2018

stock exchanges has declined by almost 50% from its peak in 1996, despite dramatic increase in aggregate market capitalization. They operate as lean organizations, using cloud and internet-based infrastructure, and launch and distribute products more quickly than did firms that competed with factories, warehouses, inventories, and suppliers.

IPO 9

IPO Company First-mover Advantage Intangible Assets 9