Marketing Newsletter Operations Supply Chain 
Strategy Driven
NOVEMBER 4, 2010
Special Edition 50 – An Interview with Marshall Fisher, co-author of The New Science of Retailing examines the use of analytics to improve an organization’s supply chain performance in a way that ultimately enhances the bottom line. To read Marshall’s complete biography, click here.
Harvard Business Review
OCTOBER 1, 2018
Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.
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Strategy Driven
MARCH 18, 2011
In The Essential Advantage : How to Win with a Capabilities-Driven Strategy , Booz & Company’s Paul Leinwand and Cesare Mainardi maintain that success in any market accrues to firms with a coherence premium – a tight match between their strategic direction and the capabilities that make them unique. Let’s go after it.”
Strategy Driven
NOVEMBER 2, 2012
Supply chain management should be implemented. Adjustments must be periodically made to target markets, definition of terms and modification of strategies. Growth, defined as increasing revenues each year (rather than improving the quality of company operations). Continuous quality improvement within your own operation.
Strategy Driven
MARCH 11, 2011
There were no checks and balances for members of the supply train. This archaic mindset flies in the face of progressive supply chain management, which successful companies now embrace. Enron did not demand enough accountability, fairness, ethics and operational autonomy from its outside auditor. Communications.
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