Chartered Management Institute

DECEMBER 5, 2023

Mars gave Fiona a deep knowledge of everything from sales and marketing to general management, and she finally became global president of food, multisales and global customers at the company in 2015. I’ve not been to an investor meeting or a capital markets day where this isn’t the number one question on people’s lips.

Reis 104

Reis Learning-by-Doing Training Long-term 104

Rajesh Setty

JULY 16, 2013

Although Steve Blank and Eric Reis have made customer development and lean startup methodology household names in the startup ecosystem, there is still a lot of reluctance from entrepreneurs to actively start talking to target customers early in the Lifecycle of a company. Amplify means to extend the reach of your offering.

Ries 70

Ries Reis Audience Entrepreneur 70

Harvard Business Review

MAY 24, 2016

Lafley, who at the time was CEO of the world’s largest advertiser, Procter & Gamble, introduced a marketing concept he called “the moment of truth” for building brand loyalty. Retailers like Nordstrom, REI, and Anthropologie have customized package tracking experiences that provide visibility into the delivery.

Retail 10

Retail Supply Chain Loyalty Reis 10

Thin Difference

APRIL 11, 2019

Different business models can create more activating dynamics for individuals and teams within companies and organizations. Instead of operating top-down, power is distributed throughout the organization, giving individuals and teams more freedom to self-manage, while staying aligned to the organization’s purpose. Cooperative Examples.

Organization 62

Organization ESOP Cooper Reis 62