Eric Jacobson

JUNE 21, 2023

With two decades of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Be sure to visit both her website and her blog.

Brand 65

Brand Leadership Marketing Strategy Media 65

Harvard Business Review

AUGUST 10, 2012

The amount of time it took to deliver the results to the global audience was, in fact, 30 times faster than the race itself—and at the same time, 15 other Olympic competitions were simultaneously having their results relayed. Together they develop a complete understanding of what the organizers, competitors, and audience expect.

Committee 14

Committee Project Audience Information Technology 14

Harvard Business Review

OCTOBER 25, 2013

But marketing plays a broader role in shaping a brand. Good marketing helps ensure that brands are meaningful, different, and salient. The company came along in 2005, after years of focus on low-fat products had left the US yogurt market vulnerable. Greek yogurt market, and nearly 20 percent of the total yogurt market.

Apparel 8

Apparel Brand Sports Advertising 8

CO2

AUGUST 2, 2011

The last time I flew in coach was 2002. Travel agents and agencies are operating in an antiquated model that only focuses on price and are not in touch with what today’s business traveler really is looking for in business travel. Who is your audience? Within a year, I was doing ten trips on the same budget.

Travel 98

Travel Books Airlines Budgeting 98

Harvard Business Review

NOVEMBER 19, 2018

“How long does it take for her to interact with a market that isn’t nearly monopolized?” have grown more concentrated in the past 20 years, meaning that the biggest firms in the industry are capturing a greater share of the market than they used to. The result is that large firms are gaining market share.

Software 8

Software Company Competitive Advantage Henderson 8