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3 Important Things I Learned About Social Media in 2010 :: Women.

Women on Business

This year of 2010 has been a revelation to me as to the ins and outs of Social Media. Nine steps to developing a social media plan Social media is not longer an option for entrepreneurs and. Not really. What’s a girl to do? Why capitalize the first letters? Social media opens your business to the scrutiny of the.

Media 198
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People Do Business With You…But Why?

Women on Business

It is not because they had some unique access to talented people, advertising, consultants or the media. Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. It help to get right decision and preparing future business and marketing strategies.

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How are you doing on price? :: Women on Business

Women on Business

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. Join The Whale Hunters group on LinkedIn for more discussions about how to be successful selling to big companies in a tough market.

Price 133
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Doing 'Different' Right: Ten Big-Time Difference Makers and How.

Strategy Driven

If you’re using the same old marketing strategies today because they brought in business in years past, you’re in danger of being pummeled by your competition. With very little advertising, Odwalla differentiated their brand by extolling the benefits of drinking and supporting a “juice with a conscience.”

Wilde 62
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A simple cure for the Buzzword Bingo | Rajesh Setty

Rajesh Setty

We had offshored our development team but when we did a rightshoring exercise, we found that a dual-shore approach works better. Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” What myths are there about content marketing that need to be dispelled?

Marketing 105
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Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

Both candidates are making attempts to lure Hispanic voters, and yet their cumulative total spending on advertising to Hispanics represents only 4.3% — a low number when you consider that 1 out of every 10 eligible voters is Hispanic. trillion by 2015, according to a recent Nielsen report. Elevate the influence of Hispanics.