Harvard Business Review
MARCH 31, 2015
Event marketing is currently a very expensive and sloppy process in most firms because the relevant information is fragmented, difficult to assemble, and the “database” is often a pile of business cards. ” But it’s far from moneyball when it comes to event marketing. But it needn’t be that way.
Harvard Business Review
JUNE 20, 2014
When Deborah DiSanzo took over as CEO of Philips Healthcare in May 2012, she knew that engineering would continue to drive innovation. But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change.
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Harvard Business Review
NOVEMBER 3, 2016
nearly 6 million entry-level jobs will be created from 2012 to 2022, according to the Bureau of Labor Statistics. It teaches young people the dress, demeanor, and collaboration skills expected in a professional setting as well as the technical skills for careers in IT, operations, finance, sales and marketing, or customer service.
Harvard Business Review
JUNE 2, 2015
In my former position as Managing Director of Philip Morris Ukraine where I was based from January 2012 until February 2015, I was forced to see it as a business crisis that threatened our people, operations, and bottom line. Most of the world views the turmoil in Ukraine as a geopolitical and humanitarian catastrophe.
Strategy Driven
NOVEMBER 2, 2012
Adjustments must be periodically made to target markets, definition of terms and modification of strategies. Doing the things necessary to assure revenue (billings, sales, add-on’s, marketing). 7 Stages in Making a Case for Business Funding: Link to a strategic business objective. Running a bureaucracy.
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