Harvard Business Review

JUNE 3, 2014

With a market size of $8 billion in 2013 Massive Multiplayer Online Gaming (MMOG) is becoming big business. million as of 2013. Some MMOG professional teams players can command six figure salaries, thanks to the finance provided by corporate sponsorships and advertising. No sponsors or advertisers invested in it.

Industry 8

Industry Sports Advertising Strategy 8

Harvard Business Review

OCTOBER 1, 2013

Vital though near-term effectiveness is, the exchanges hold a longer-term potential—they can help reshape the organization, delivery, and financing of insurance. These innovations include bundled payments and accountable care organizations. Not all of these innovations will succeed. Leading Health Care Innovation.

Insurance 9

Insurance Goal Health Care Long-term 9

Harvard Business Review

OCTOBER 28, 2014

Concerns that it wouldn’t have enough cash to finance its holiday stock has apparently led to the company to sell real estate, spin off its Lands’ End brand, and raise $625 million in unsecured loans and equity warrants. With the coming of the automobile and national radio advertising, James C.

Retail 9

Retail Quinn Real Estate Apparel 9

Harvard Business Review

AUGUST 5, 2014

Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. The CMO also worked with the finance office and product managers to link pricing and benchmark data into the RFP process, which improved quality and response times.

P&L 11

P&L Banking Marketing Call Center 11

Harvard Business Review

JANUARY 25, 2016

Then I showed them their own advertising — and that’s when the chief strategist cringed. Whether it’s in recruiting materials or executive speeches, in advertising or marketing messaging, companies tend to talk in stereotypes, even if they have female-dominated marketing teams. So far, so good.

Company 8

Company Advertising Market Segmentation Mass Marketing 8