Harvard Business Review

JUNE 3, 2014

With a market size of $8 billion in 2013 Massive Multiplayer Online Gaming (MMOG) is becoming big business. million as of 2013. Some MMOG professional teams players can command six figure salaries, thanks to the finance provided by corporate sponsorships and advertising. Welcome to the brave new world of e-Sports.

Industry 8

Industry Sports Advertising Strategy 8

Harvard Business Review

AUGUST 5, 2014

2013 had all the signs of being a comeback year for venture capital. Yet 2013 annual industry performance data from Cambridge Associates shows that venture capital continues to underperform the S&P 500, NASDAQ and Russell 2000. Last year I spoke at a conference to an audience of VCs. Finance Venture capital'

Venture Capitalist 17

Venture Capitalist Asset Management Rate of Return Industry 17

Harvard Business Review

MAY 28, 2013

This is a large and growing audience whose needs aren''t being met by traditional desktop experiences. If you''re trying to reach specific audiences, you can''t afford to ignore mobile-only users. Internal data from some finance, healthcare, and travel providers show similar mobile-only usage.

Content 12

Content Audience Marketing Strategy Report 12

Harvard Business Review

NOVEMBER 25, 2013

Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). This lack of an analytical approach has traditionally formed a barrier between marketing and finance. Finance Marketing'

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

NOVEMBER 4, 2015

” App store research, which I collected in my book, Apponomics , reveals only 5% of apps accounted for 92% of downloads in 2013. This is because self-service, which requires ad network customers to pre-pay, forces app developers to use credit cards to finance their app advertising campaigns.

Development 8

Development Advertising Download Budgeting 8

Harvard Business Review

APRIL 27, 2015

Corporate tweeters need to know that they aren’t just promoting a brand or solving a problem: they are performing for an audience, supporting customers throughout their journey, and even, subtly, selling. Empathic tweeters are gender neutral or reflect the gender of their audience. This shouldn’t be surprising.

Company 8

Company Airlines Brand Analysis 8