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Ethical Consumerism Isn’t Dead, It Just Needs Better Marketing

Harvard Business Review

Ethical consumerism is the broad label for companies providing products that appeal to people’s best selves (for example, fair trade coffee or a purchase that includes a donation to a charitable cause). This pessimistic stance stems primarily from the lower sales of ethical brands. We cannot shop our way to a better world.”

Ethics 8
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The Right and Wrong Ways to Regulate Self-Driving Cars

Harvard Business Review

This means self-driving cars have shifted from a period of wild experimentation directly to market adoption — what Paul Nunes and I describe in our 2013 HBR article as “big bang” disruption. legal system is already having trouble keeping up with the pace of developments in transportation.

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Why Tesco’s Strengths Are No Longer Good Enough

Harvard Business Review

If round after round of profit warnings was not enough – group operating profits fell 20% between 2011 and 2013 and are likely to fall another 30% in 2014 — the company recently announced it had overstated its first-half profit by about $400 million. and spends it in international markets. Ethics Global business Retail'

Retail 11
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We Took a Vote. You're Fired.

Harvard Business Review

New research led by Lan Jiang, an assistant professor of marketing at the University of Oregon, shows that if you give a shopper an unearned reward, she’ll probably have mixed feelings if she’s observed by other people, such as shopper No. growth in digital ads between 2013 and 2014. Ethical Quandaries. Organizational culture'

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Building a Software Start-Up Inside GE

Harvard Business Review

And the market for software talent was hot hot hot. ” To hit the aggressive growth targets (750 by the end of 2013 and 1000 by November 2014) Waldo had to rewrite some GE rules. We created an expanded vision of customer partnerships with big, market-driven outcomes that the company could rally behind.

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The Tech Trends You Can’t Ignore in 2015

Harvard Business Review

It analyzes consumer behavior, microeconomic trends, government policies, market forces, and emerging research within the context of our continually-evolving tech and digital media ecosystem. Smart virtual personal assistants: SVPAs started entering the market in 2013. All without you explicitly asking it to do so.

Trends 8