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How Big Data Brings Marketing and Finance Together

Harvard Business Review

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. Rajamannar involved finance early. At many companies we work with, analytics becomes the connective tissue between the different visions of what drives results emerging from marketing and finance.

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Why America Is Losing Its Entrepreneurial Edge

Harvard Business Review

As of 2013, the top ten banks had 70% of the market. In pharmaceuticals, the largest company, Pfizer, is the result of decades of mergers. In chemicals, energy, technology, beer and more, you can see a multi-decade trend toward the consolidation of behemoths. Economy Entrepreneurship Finance' In the guitar business , too.

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Health Care Becomes Entrepreneurial (Finally)

Harvard Business Review

But ongoing changes in policy, technology, and industry culture are now creating unprecedented opportunities for those with just the right kind of crazy. Top-tier thinkers from data science, business, finance, and the digital world are coming together to find new solutions. billion in 2013, up 39% from 2012.

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Social Media Compliance Isn't Fun, But It's Necessary

Harvard Business Review

For highly regulated sectors like finance, social media can be a legal minefield. These hurdles aren't unique to financial services — insurance, pharmaceuticals, health care and government all face regulation, to name a few examples. without any compliance process or technology in place.". The risks and penalties are real.

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What to Know About Doing Business in Iran

Harvard Business Review

sanctions are delaying these projects being financed. However, oil prices have dropped more than 60% since the interim nuclear deal in November 2013. more competition to reduce consumer prices, sharing international best practices, technology transfer, public-private partnerships) needed to boost the economy’s health.