leaderCommunicator

DECEMBER 17, 2014

Many problems in business are caused by a lack of understanding of expectations or a misunderstanding of what’s needed and expected. Unless you’ve taken the time to share your expectations with employees in a formal way, you’re limiting their chances of success. The desire to be heard is a basic human need.

eBook 140

eBook Discount Tactics Retail 140

Engaging Leader

FEBRUARY 18, 2014

If poor design is a primary culprit of failed gamification, how can you improve your chances of success? Assuming you have defined the right business objectives, the most important key is to target the right motivators: the drives that make people want to engage and that stimulate the right thoughts and actions to accomplish your objectives.

McClelland 159

McClelland Arkes Business Objectives Maslow 159

Strategy Driven

NOVEMBER 15, 2013

In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. Businesses that seek to create superior product/service experiences need to learn how to empathize with consumers’ needs. The Value of Human Needs.

Press Release 50

Press Release Marketing Human Needs Advertising 50

Harvard Business Review

APRIL 22, 2015

Once most of GE Capital is gone, ecomagination will clearly be a major driver of the success of the overall business. Humanity needs the kind of hard-core, heavy, physical infrastructure that GE sells, and we badly need clean infrastructure in particular. GE’s experience is part of a larger story. billion people.

Supply Chain 8

Supply Chain Engineering Energy Transportation 8