First Friday Book Synopsis

JULY 23, 2014

His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s s Strategy+Business and was voted one […].

Word of Mouth Marketing 80

Word of Mouth Marketing PR Committee Wilde 80

Women on Business

JANUARY 18, 2013

Granted, pretty packaging isn’t going to close a deal, but being up on graphic/design trends in print and online let perspective customers know that you’re in year 2013, and paying attention. Along with showing a little creativity in your marketing, you also need to show off your PR skills.

Public Relations 255

Public Relations Media PR Bottom-up 255

Harvard Business Review

DECEMBER 18, 2012

We may not be keeping pace with these pressures, but leading companies continue to evolve more sustainable strategies and tactics. It's unclear if any of these human and PR disasters will affect the companies downstream, but transparency and knowledge about the lives of the people who make our products will continue to rise.

Supply Chain 9

Supply Chain Constraint P&L Energy 9

Harvard Business Review

APRIL 16, 2015

The founder and former CEO and Chairman of Lululemon Atheltica is, in point of fact, a highly successful entrepreneur, philanthropist, innovator, and self-made billionaire. But a 2013 Bloomberg TV interview with him and his wife Shannon, Lululemon’s original athletic wear designer, was not one of his finest moments.

Learning-by-Doing 8

Learning-by-Doing Information Definition Positioning 8