First Friday Book Synopsis

JULY 23, 2014

His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s s Strategy+Business and was voted one […].

Word of Mouth Marketing 80

Word of Mouth Marketing PR Committee Wilde 80

Women on Business

JANUARY 18, 2013

Granted, pretty packaging isn’t going to close a deal, but being up on graphic/design trends in print and online let perspective customers know that you’re in year 2013, and paying attention. Along with showing a little creativity in your marketing, you also need to show off your PR skills.

Public Relations 255

Public Relations Media PR Bottom-up 255

Harvard Business Review

AUGUST 4, 2017

After working at the Bateman Group, the San Francisco–based PR agency for three years, Amy Ziari left the company because she got the “startup bug” and wanted professional experiences beyond PR. She came back as a director of media strategy and content. She returned in 2015. And she did.

Company 11

Company PR Learning-by-Doing Maturity 11

Harvard Business Review

APRIL 3, 2015

Most brands are playing catch-up : in 2013 only 30% of brands had a dedicated customer service handle on Twitter, and only 10% of those brands with customer service handles reply to more than 70% of their mentions. As a consultant in PR and social media, I thought I knew. But what’s the real impact of such programs?

Media 8

Media Airlines Travel Brand 8

Women on Business

JANUARY 11, 2011

Review your investment portfolio to identify certain appreciated positions to sell now before taxes potentially increase in 2013. Take advantage of tax-loss harvesting and tax-advantaged strategies. Medicare tax that will be imposed on certain investment income for higher income Americans beginning in 2013.

Press Release 178

Press Release Discount Insurance PR 178

Harvard Business Review

APRIL 16, 2015

But a 2013 Bloomberg TV interview with him and his wife Shannon, Lululemon’s original athletic wear designer, was not one of his finest moments. When you have made the wrong impression, or have changed in ways you want the people who know you to notice, you can use strategies that will get them to update their beliefs about you.

Learning-by-Doing 8

Learning-by-Doing Information Definition Positioning 8

Harvard Business Review

DECEMBER 18, 2012

We may not be keeping pace with these pressures, but leading companies continue to evolve more sustainable strategies and tactics. It's unclear if any of these human and PR disasters will affect the companies downstream, but transparency and knowledge about the lives of the people who make our products will continue to rise.

Supply Chain 9

Supply Chain Constraint P&L Energy 9