First Friday Book Synopsis

JULY 23, 2014

His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s s Strategy+Business and was voted one […].

Word of Mouth Marketing 80

Word of Mouth Marketing PR Committee Wilde 80

Women on Business

JANUARY 18, 2013

The same goes for your print collateral, which despite the digital takeover still has a place in modern marketing. Granted, pretty packaging isn’t going to close a deal, but being up on graphic/design trends in print and online let perspective customers know that you’re in year 2013, and paying attention.

Public Relations 255

Public Relations Media PR Bottom-up 255

Women on Business

JANUARY 11, 2011

Review your investment portfolio to identify certain appreciated positions to sell now before taxes potentially increase in 2013. Take advantage of tax-loss harvesting and tax-advantaged strategies. Medicare tax that will be imposed on certain investment income for higher income Americans beginning in 2013.

Press Release 178

Press Release Discount Insurance PR 178

Harvard Business Review

AUGUST 4, 2017

The increasing acceptance of boomerang employees is partly due to the “tight job market,” according to Michael Watkins, chair of Genesis Advisers , professor at IMD , and author of The First 90 Days. She came back as a director of media strategy and content. But in 2013, after five years at the company, she resigned.

Company 11

Company PR Learning-by-Doing Maturity 11

Harvard Business Review

APRIL 3, 2015

” These case studies are legendary among marketers. For marketers in the digital age, negative customer feedback that takes on a life of its own is a nightmare. As a consultant in PR and social media, I thought I knew. But what are these apologies within the context of a company’s wider social media company strategy?

Media 8

Media Airlines Travel Brand 8