Harvard Business Review

JULY 2, 2015

Many companies start their search for global growth in an alphabet soup of emerging-market groupings such as the BRIC , CIVETS , MINT , Next 11 , and so on. There are several flaws in using such acronyms as the basis for entering overseas markets. Is that smart? Not really, suggests our analysis.

Marketing 8

Marketing Benchmarking Globalization Construction 8

Harvard Business Review

MAY 28, 2014

But in the meantime, Google’s choices in marketing and distributing its new product get to the heart of the tension between new opportunities and existing strategy. In March, it announced a major partnership with Luxottica , the world’s largest eyewear company, a move clearly aimed at the mainstream market.

Strategy 10

Strategy Early Adopters Innovation Proposal 10

Harvard Business Review

MAY 16, 2016

Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. Strategy is how the business will achieve it.

Banking 14

Banking Strategy Film Operations 14

Harvard Business Review

NOVEMBER 2, 2016

A company that creates a sustainable competitive advantage, executes well and reinvests to solidify its strategy will find that its share price accurately reflects its value. When CEO Tex Gunning took over in 2013, he spent weeks in depots and on trucks and wrote to every frontline employee asking for input.

Company 8

Company Bureaucracy Long-term Competitive Advantage 8

Harvard Business Review

APRIL 4, 2014

In 2006, they hired an experienced president to manage their rapidly growing business. Cellairis had tinkered with its core strategy, one that had been working beautifully, and it had turned ugly. System-wide revenue for 2013 was $350 million – seven times revenue for 2005. The future looked bright. The results were remarkable.

Strategy 8

Strategy Wireless Company Retail 8

Harvard Business Review

MAY 6, 2013

Define Your Strategy. CIOs need to develop an affirmative IT strategy that begins by identifying old behaviors to give up, new behaviors to adopt, and remaining behaviors to do differently. Gary Hamel maintains that the key to future success is management innovation. IT management'

CIO 8

CIO Hamel Technology Tactics 8

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market). By May 2013 it had sold fewer than 3,000 vehicles.

Mass Marketing 8

Mass Marketing Transportation Depreciation Short-term 8