2013 Market Segmentation Marketing Technology 
Harvard Business Review
JULY 9, 2014
The marketers of Clearblue Advanced Pregnancy Test, a product that can tell you if you’re one-week, two-weeks, or three-plus weeks pregnant, asked a couple of D-list celebrities to tweet out their positive tests back in 2013. There is nothing new about this kind of segmenting in the pregnancy test market, however.
Harvard Business Review
JUNE 28, 2013
Most budgets for 2013 were made in 2012, when the prevailing economic outlook was grim. Position yourself in market segments that will grow. The recession eliminated some market segments and redefined others. This is the time to revisit the market spaces you occupy and position yourself to ride the uptick.
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Harvard Business Review
JUNE 14, 2013
As a marketer, I work to engage women online with brands and causes. of emails to my all-female marketing database are opened on iPhones, likely because many on my mailing list are busy moms who often aren''t in front of a computer. And these messages use strong market segmentation. It''s her phone. A stunning 64.7%
Harvard Business Review
JUNE 24, 2015
In a visionary setting, firms win by being the first to create a new market or to disrupt an existing one. Tata Consultancy Services, the India-based information technology (IT) services and solutions company, operates in an environment it can neither predict nor change.
Harvard Business Review
MAY 3, 2013
Pizza Hut''s campaign unwittingly shut the door on thousands of customers who were either: 1) people within the target market that the ad alienated (ex: millennials who care about politics more than pizza); or 2) people excluded from the target market altogether (ex: non-Gen Yers). Customer service Customers Marketing'
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